Branding
One of the primary purposes of a watermark is to imprint your logo or brand name into the viewer’s mind. Adding a text watermark – often your company name or website – ensures that even if a viewer shares your video without permission, they’re still promoting your brand. This is especially relevant for educational content, promotional videos, or any media that can be easily copied and shared on various platforms. By placing your watermark visibly but unobtrusively, you create a lasting association between your content and your brand.